Marketing InSecurity Podcast Category - Security Boulevard https://securityboulevard.com/category/blogs/marketing-insecurity-podcast/ The Home of the Security Bloggers Network Fri, 21 Jul 2023 13:33:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://securityboulevard.com/wp-content/uploads/2021/10/android-chrome-256x256-1-32x32.png Marketing InSecurity Podcast Category - Security Boulevard https://securityboulevard.com/category/blogs/marketing-insecurity-podcast/ 32 32 133346385 R.I.P. Kevin Mitnick, 1963–2023 https://securityboulevard.com/2023/07/rip-kevin-mitnick-richixbw/ Fri, 21 Jul 2023 13:33:00 +0000 https://securityboulevard.com/?p=1982320 Kevin Mitnick

Kevin is Free: Hackers’ hacker dies, aged 59.

The post R.I.P. Kevin Mitnick, 1963–2023 appeared first on Security Boulevard.

]]> 1982320 Business Email Compromise (BEC) Attacks Persist  https://securityboulevard.com/2023/02/business-email-compromise-bec-attacks-persist/ Wed, 22 Feb 2023 14:00:19 +0000 https://securityboulevard.com/?p=1965370 Armorblox BEC data breach attorney-client IKEA Email Security Breaches Rises

Email security is often overlooked on a macro level, even as business email compromise (BEC) attacks continue to pose a critical threat to business operations. Reports from Abnormal Security and At-Bay revealed the extent of the risk—Abnormal’s report revealed the median open rate for text-based BEC attacks was nearly 28%. The survey also found more than..

The post Business Email Compromise (BEC) Attacks Persist  appeared first on Security Boulevard.

]]> 1965370 Scaling Up – Transitioning Your SMB Go To Market to the Enterprise https://securityboulevard.com/2019/08/scaling-up-transitioning-your-smb-go-to-market-to-the-enterprise/ Wed, 07 Aug 2019 01:52:55 +0000 https://securityboulevard.com/?p=1815981 David Gee, CMO, Imperva David Gee has over 20 years as a technology marketer – early in his career, David worked on Java and IBM and Sun, productized Yahoo! technology for the enterprise and led the marketing teams for HP’s $3bn software and $20bn services businesses.  in 2011 David left big tech to join Infoblox..

The post Scaling Up – Transitioning Your SMB Go To Market to the Enterprise appeared first on Security Boulevard.

]]> 1815981 Investor Perspective – Getting Beyond Protect, Monitor and Secure; Story, Category and Success https://securityboulevard.com/2019/07/investor-perspective-getting-beyond-protect-monitor-and-secure-story-category-and-success/ Wed, 24 Jul 2019 01:49:42 +0000 https://securityboulevard.com/?p=1815980 Martina Lauchengo, Operating Partner Costanoa VC I’ve know Martina Lauchengco for more than 2 decades, and she is one of the smartest product marketers there is.  As the Marketing Operating Partner at Costanoa Ventures she advises the firm’s portfolio on everything go to market.  Costanoa’s security investments include BugCrown, Elevate Security, Kenna Security and others. ..

The post Investor Perspective – Getting Beyond Protect, Monitor and Secure; Story, Category and Success appeared first on Security Boulevard.

]]> 1815980 “Hi Mom, I’m on the Today Show” with Symantec’s Varun Kohli https://securityboulevard.com/2019/07/hi-mom-im-on-the-today-show-with-symantecs-varun-kohli/ Wed, 10 Jul 2019 01:45:24 +0000 https://securityboulevard.com/?p=1815979  Varun Kholi, SVP Markets Demand Gen, Symantec Very few marketers of any kind, let alone Cybersecurity ones, can claim an appearance of the Today Show under their belt, but my guest Varun Kholi of Symantec can. Varun shares the story of how he got his then small start up Skycure featured on the national..

The post “Hi Mom, I’m on the Today Show” with Symantec’s Varun Kohli appeared first on Security Boulevard.

]]> 1815979 Marketing InSecurity Podcast: Data before Dogma? – How Research Can Change Your Cybersecurity Go To Market https://securityboulevard.com/2019/06/marketing-insecurity-podcast-data-before-dogma-how-research-can-change-your-cybersecurity-go-to-market/ Tue, 18 Jun 2019 16:57:31 +0000 https://securityboulevard.com/?p=1810915 Dr. Wade Baker, Partner & Co-Founder, Cyentia Institute Listen in as Dr. Wade Baker and I talk about the origins and challenges of producing the very first of the Verizon Data Breach and Incident Reports (DBIR) in 2008. That experience taught Wade, who is a founding partner with the Cyentia Institute, a security research and..

The post Marketing InSecurity Podcast: Data before Dogma? – How Research Can Change Your Cybersecurity Go To Market appeared first on Security Boulevard.

]]> 1810915 Marketing InSecurity Podcast: Batsh*t Crazy – The First Cryto Wars, Stoner Bike Messengers and the End of Cold Storage https://securityboulevard.com/2019/06/marketing-insecurity-podcast-data-before-dogma-how-research-can-change-your-cybersecurity-go-to-market-2/ Tue, 04 Jun 2019 18:38:15 +0000 https://securityboulevard.com/?p=1810942 Brian Spector, Chief Product and Strategy Officer, Qredo A throwback to the early days of RSA all the way to the wild west of today’s Cryptocurrency craze with Brian Spector.  Brian is the founder of Qredo, a disruptive and ambitious startup disrupting what he calls the “Batsh*t” crazy world of crypto-asset storage. (Disclaimer – I..

The post Marketing InSecurity Podcast: Batsh*t Crazy – The First Cryto Wars, Stoner Bike Messengers and the End of Cold Storage appeared first on Security Boulevard.

]]> 1810942 Marketing InSecurity Podcast: From Teamwork to Story and Back Again https://securityboulevard.com/2019/05/marketing-insecurity-podcast-from-teamwork-to-story-and-back-again/ Tue, 07 May 2019 17:13:20 +0000 https://securityboulevard.com/?p=1810923 Vasu Jakkal, CMO, FireEye In this episode I am joined by Vasu Jakkal.  As FireEye Executive Vice President and Chief Marketing Officer, Vasu oversees the company’s global marketing organization. She joined FireEye in September 2017, bringing 18 years of technology industry experience, including senior management roles at Brocade, LSI and Intel. Vasu loves SciFi and..

The post Marketing InSecurity Podcast: From Teamwork to Story and Back Again appeared first on Security Boulevard.

]]> 1810923