Cybersecurity Marketing in the Time of COVID: 3 Leaders Speak
Over the summer I hosted Atri Chatterjee, CMO of ForgeRock; Dean Niccols, vice president of Global Marketing at Jumio; and Ryan Bunker, senior business development executive at BYOS.io on how the global pandemic was impacting their markets, their marketing tactics and their teams. Here are some of the highlights from ... Read More
Scaling Up – Transitioning Your SMB Go To Market to the Enterprise
David Gee, CMO, Imperva David Gee has over 20 years as a technology marketer – early in his career, David worked on Java and IBM and Sun, productized Yahoo! technology for the enterprise and led the marketing teams for HP’s $3bn software and $20bn services businesses. in 2011 David left ... Read More
Investor Perspective – Getting Beyond Protect, Monitor and Secure; Story, Category and Success
Martina Lauchengo, Operating Partner Costanoa VC I’ve know Martina Lauchengco for more than 2 decades, and she is one of the smartest product marketers there is. As the Marketing Operating Partner at Costanoa Ventures she advises the firm’s portfolio on everything go to market. Costanoa’s security investments include BugCrown, Elevate ... Read More
“Hi Mom, I’m on the Today Show” with Symantec’s Varun Kohli
Varun Kholi, SVP Markets Demand Gen, Symantec Very few marketers of any kind, let alone Cybersecurity ones, can claim an appearance of the Today Show under their belt, but my guest Varun Kholi of Symantec can. Varun shares the story of how he got his then small start up ... Read More
Marketing InSecurity Podcast: Data before Dogma? – How Research Can Change Your Cybersecurity Go To Market
Dr. Wade Baker, Partner & Co-Founder, Cyentia Institute Listen in as Dr. Wade Baker and I talk about the origins and challenges of producing the very first of the Verizon Data Breach and Incident Reports (DBIR) in 2008. That experience taught Wade, who is a founding partner with the Cyentia ... Read More
Marketing InSecurity Podcast: Batsh*t Crazy – The First Cryto Wars, Stoner Bike Messengers and the End of Cold Storage
Brian Spector, Chief Product and Strategy Officer, Qredo A throwback to the early days of RSA all the way to the wild west of today’s Cryptocurrency craze with Brian Spector. Brian is the founder of Qredo, a disruptive and ambitious startup disrupting what he calls the “Batsh*t” crazy world of ... Read More
Marketing InSecurity Podcast: From Teamwork to Story and Back Again
Vasu Jakkal, CMO, FireEye In this episode I am joined by Vasu Jakkal. As FireEye Executive Vice President and Chief Marketing Officer, Vasu oversees the company’s global marketing organization. She joined FireEye in September 2017, bringing 18 years of technology industry experience, including senior management roles at Brocade, LSI and ... Read More
